Advertisers Social Grades

A) Upper Middle 4% of population
Higher Managerial, Proffesional and
Administrative

B) Middle 21.9% of population
Intermediate Managerial, Professional
and Administrative

C1) Lower Middle 29% of population
Supervisory, Clerical, Junior Managerial,
Professional Administrative

C2) Skilled Working Class 20.7% of population
Lower Management

D) Working Class excl Skilled 16.2% of population
excl skilled. Semi and Unskilled


E) Lowest Level of Subistance 8.1% of population
State Pensioner, Widows without another person to support them. Casual or owest grade worker

(Figures correct as off 2006)

By Kerry Sheehan